online shopping become popular in Hong Kong

The Internet has taken on an indispensable role in the everyday life of many Hong Kong consumers as access becomes ever more pervasive and convenient. The latest survey on online shopping conducted by MasterCard shows that nearly one in two Hong Kong respondents access the Internet to shop. Moreover, about two-thirds of consumers said they expect to shop online in the next six months.
The younger generation in Hong Kong is more likely to engage in online shopping as 73% of respondents aged 18-24 accessed the internet to purchase products. In Hong Kong, 35% of respondents chose “movie/concert tickets” as their favorite category for purchases. “Hotel accommodations” came in second at 32% and “airline tickets” was third at 31%. Over two-thirds (69%) of respondents in Hong Kong indicated they were satisfied with online shopping, compared to 63% in 2009.


Of those who have made online purchases in the past 3 months, the average number of items purchased was 4.3, compared to 3.9 items six months ago.

Jeroen van Son, Head of Hong Kong and Macau, MasterCard Worldwide, said, “The findings of the latest online shopping survey by MasterCard revealed nearly one in two respondents in Hong Kong are shopping online. Further, 72% of respondents said that they consider whether a site offers secure payment facility to be extremely or somewhat important, the highest percentage among a list of ten factors. Catering to the needs‟ of the growing numbers of online shoppers,

The MasterCard survey also uncovered a growing trend among APMEA consumers using their mobile phones to access the Internet, represented by 19% of respondents in 2010 versus 8% in 2009. In Greater China, 15% of respondents in Hong Kong said they have made purchases using the mobile phones, compared to 23% in China and 16% in Taiwan.

MasterCard offers secured, convenient and varied payment methods for our cardholders. Combining the ease of use with convenience, we will continue to innovate and foster a dynamic e-commerce environment for MasterCard cardholders.”